I Back A New Brack Web Page Debuts


“I was out of my mind in pain; I woke up in the arms of angels at Brackenridge.”
Colleen, Austin

Quotes from several UMC Brackenridge patients rotate across the top of the screen on a new web page entitled “I Back A New Brack,” which offers one-stop-shopping for information on efforts to replace the current facility with a new, 21st century teaching hospital.

with circle and UMCB 300 size

The web page features a 3½-minute video that debuted earlier this year at the annual UMCB fundraising luncheon at The Four Seasons. It also offers headlines and links to news updates and online sources for more information.

Readers are invited to “sign up to stay informed” in the weeks ahead. Building a new Brack is becoming a topic of increased discussion in the community following the Aug. 15 vote by Central Health’s Board of Managers to seek a 5-cent property tax rate increase in Travis County to help finance local health care expansion and upgrades, including a site for a new teaching hospital.

The new funds also would help pay for a medical school; trauma services; specialty medicine such as cancer care; community-wide health clinics; training for physicians, nurses and other health care professionals; primary care; behavioral and mental health care; and prevention and wellness programs.

The measure will appear on Travis County’s Nov. 6 general election ballot as Proposition 1.

“We all know, as much if not more than anyone, how important it is to replace our current hospital,” Kate Henderson, VP and UMCB’s chief operating officer, wrote in an email to hospital associates. “We can cite firsthand examples and share personal stories about how the extraordinary work we do, day in and day out, often is made more difficult working in a facility that predates almost all of the medical technology we now use. It just isn’t designed to foster medical best practices and a place of healing for our patients and their loved ones.”

Ascension Seton has proposed spending up to $250 million for building a new teaching hospital. The proposal is subject to final approval by the Ascension Seton and Ascension Health boards of trustees.

The “I Back A New Brack” web page has been developed in partnership with Emmis Communications, the parent company of seven local radio stations that has partnered with Ascension Seton to raise awareness about UMCB and plans for its future. Information booths have been staffed by UMCB and other Ascension Seton associates at events sponsored by Emmis stations, including the KGSR “Blues on the Green” concert series at Auditorium Shores and the 101-X outdoor movies at the north Central Market.