Vice President, Hospital Continuity and Community Outreach
Herb is Vice President for Hospital Continuity and Community Outreach, responsible for improving patients’ ease-of-access into Seton hospitals. He will leverage relationships he established promoting University Medical Center Brackenridge’s Level I trauma center and in constructing and later operating Seton Medical Center Hays. Herb also is building new relationships with the goal of growing high value services and linking providers into a navigable continuum of care that serves Seton’s mission.
From July 2013 to February 2015, he served as vice president and chief operating officer of University Medical Center Brackenridge in Austin. Before that, he served as vice president and chief operating officer of Seton Medical Center Hays in Kyle, starting when it opened in 2009.
While at UMC Brackenridge, Herb oversaw equipment upgrades in the hospital’s operating rooms, labs and other areas and an expanded infusion program in the Shiver’s Cancer Center. Herb championed improvements in patient environments and expanded cell phone coverage within the hospital for emergency calls in order to improve patient safety.
Under his strategic leadership, Seton Hays, the largest medical facility in Hays County, was completed months ahead of schedule. Herb was responsible for effectively managing and operating the 112-licensed bed acute care facility, including projecting the ministry’s financial assets and ensuring compliance with board directives and grantor, federal and state requirements. Since opening, Seton Hays has expanded in order to better serve the people of Hays County.
Herb joined Seton Healthcare Family in 2006 as a vice president and project executive. He coordinated architectural and general contractor planning and development of multi-year pro forma financials, as well as the early stages of physician, leader and associate recruitment. He successfully led the consolidation and move of Seton’s administrative functions to one site on the Mueller campus north of downtown Austin.
He is an executive with extensive experience in strategic planning, fiscal management and organizational operations. Herb has held executive positions in several nonprofit hospital systems. Prior to his coming to Austin, he was employed by the Health and Hospital Corporation of New York City as an associate executive director.
Herb is a graduate of Baruch College in New York and holds a master’s in Public Administration.