News Seton Upgrades Mobile Breast Cancer Screening Technology with 'The Big Pink Bus'

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New Unit Makes Advanced, Early Detection More Accessible

AUSTIN, Texas - (July 13, 2012) - Women who live in Central Texas, including those with low incomes who are uninsured, now have greater access to advanced breast cancer screening technology with the arrival of Seton Healthcare Family's new mobile mammography unit-The Big Pink Bus.

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Seton has been providing mobile mammography for 25 years. In 2011, the analog imaging unit hosted 149 screening events in seven counties that served 2,013 women. More than 90-percent (1,827) were women with limited income and little to no health insurance. With The Big Pink Bus, Seton aims to screen even more women across Central Texas.

"Early detection is the best fight against breast cancer, yet, too many women have multiple barriers to accessing breast health services-including little or no money to pay for health care, lack of transportation, cultural and language barriers, and limited time off from work," said Diana Resnik, president and CEO of community care for Seton Healthcare Family. "With The Big Pink Bus, we will provide breast cancer screening services using advanced digital technology to those who would otherwise not have access to them."

Seton will recycle its 12-year-old small van and analog screening equipment-an older breast cancer detection technology that generated film images, instead of detailed digital images that can be transmitted and stored electronically, and that needed to be rolled off and on the vehicle. At 39 feet long, 13 feet tall and weighing 15 tons, the new polka-dotted bus contains both digital mammography and an onboard exam room-offering more convenience for the women receiving mammogram and the cancer care team providing them.

"Through investments with community organizations like Seton's The Big Pink Bus, we are helping to make much-needed health care services more accessible, and working to create a healthier Central Texas community," remarked Patricia Young Brown, president/CEO of Central Health.

Before The Big Pink Bus hits the road to begin breast cancer screening services, Seton and Central Health organized a tour and ceremony to allow the community to recognize the dedication of donors, medical and imaging staff and supporters who have helped make, advanced breast cancer detection for all more accessible.

Friday, July 13, The Big Pink Bus tour

  • 8 a.m. Seton Medical Center Austin
  • 9 a.m. University Medical Center Brackenridge
  • 9:45 a.m. Central Health
  • 10:30 a.m. The Big Pink Bus Blessing and Ceremony at Auditorium Shores in Austin, TX

The Big Pink Bus was made possible with support from Central Health and donors Avon Foundation for Women, Lola Wright Foundation, The Lowe Foundation and M.D. Anderson Foundation.

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The Big Pink Bus is a component of a comprehensive mobile breast health program that aims to bring cancer detection, assistance and awareness services to underserved women. Other services include breast health education, clinical breast exams and nurse navigators who help walk women through the diagnostic process.

To find out more about The Big Pink Bus and Seton's mobile mammography program visit www.thebigpinkbus.com.

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